Our story
A kinder way to keep things clean.
Cleanye started with a simple question: why does cleaning have to feel so harsh? We set out to make a stain remover that feels good to use, smells like nothing in particular, and quietly does its job.
Made for families, fabrics and the future.
We design products that fit into everyday life — not just laundry day. Cleanye is built to live on a kitchen counter, in a nappy bag, or next to a workshop bench. Wherever life happens, it's ready.
Every formula is plant-based, biodegradable, and tested without animals. Every bottle is designed to be recycled.
Our values
Effective. Honest. Kind. In that order, on repeat.
Effective
Performance first. If it didn't work, we wouldn't ship it.
Gentle
Plant-based and kind on skin, fabrics and surfaces.
Versatile
Designed to work across everyday textiles and materials.
Sustainable
Biodegradable formulas, recyclable packaging, every time.
Manifesto
"We believe a good clean shouldn't cost the planet — or the shirt you love."
— The Cleanye team, Stockholm